Northstar
OpportunityClient relationship
OwnerJames LeeAccount Manager
Renewal date18 Feb 2027172 days
Revenue£4,000/mo£48,000/yr
Relationship stateOpportunity
RelationshipStrongTrend over last 30 days
DeliveryOn trackTrend over last 30 days
CommercialGrowingTrend over last 30 days
Prepare an expansion conversation
Northstar is showing buying signals. Bring a concrete proposal while the interest is live.
Why this action
- Buying signals appeared in recent conversations
- Engagement is above the client's usual baseline
- Timely proposals convert at a higher rate
What changed
More strategy meetings
Three growth-planning sessions booked this month
Positive sentiment
Recent replies reference strong campaign results
New stakeholders engaged
Two new team members joined recent calls
What Radar found in their emails, calls and messages
| Evidence | Source | What happened | Date |
|---|---|---|---|
| Re: Q3 growth planningFrom: Dana Whitfield | Dana asked for a proposal covering lead generation in two new markets. | 1d ago | |
| Monthly performance reviewWith Dana Whitfield, Marcus Cole | Meeting | Full attendance. Discussion focused on scaling the current programme. | 3d ago |
| #northstar-agencyFrom: Marcus Cole | Slack | Marcus shared the new hiring plan and asked about extra capacity. | 5d ago |
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Key contacts
- Dana WhitfieldPrimaryVP Marketing
- Marcus ColeGrowth Lead
Client details
- Company
- Northstar
- Industry
- B2B Software
- Contract value
- £48,000 / year
- Contract end date
- 18 Feb 2027
- Time as client
- 2 years, 3 months